CMO

A Chief Marketing Officer (CMO) is the highest marketing authority within an organization. The holder of this position is responsible for ensuring the successful marketing efforts of a company. CMO’s are concerned with all areas of marketing, including sales management, distribution management, product development, advertising, market research, etc.

Why does TrackMaven think that a CMO is important?

CMOs are the marketing shot callers at organizations. Without a CMO, there would be no central authority for marketing decision making in a company. A CMO coordinates all marketing related activities and has the overarching responsibility for the marketing department. Although employees can be hired to specialize in and control different marketing activities, CMOs should still posses experience in all areas of marketing in order to evaluate the performance of the activities. In that aspect, CMOs must have strong leadership skills and the ability to adapt their leadership style for their different subordinates to exercise efficient control. They may be very experienced, but many CMO’s cannot solely keep up with the all the marketing activities required to effectively advertise a brand, so possessing the ability to lead a strong marketing team is imperative for successful marketing operations.

A CMO also acts as a bridge between the marketing department and the other functional areas of a company. Many of these other functional areas, such as the information technology and finance departments, affect the operations of the marketing department. CMO’s coordinate between the other departments to achieve the organizations marketing goals.