Direct Marketing

Direct marketing is a marketing method where advertisers directly provide consumers with marketing materials to elicit them to perform a certain action. Instead of employing broader marketing methods such as online ads, where companies pay a publisher to display the ad, direct marketing focuses on sending marketing messages straight to the consumers. Common tactics in direct marketing include email marketing, handing out fliers, and sending catalogues to consumers.

Why does TrackMaven think that Direct Marketing is important?

Just like all marketing strategies, direct marketing has advantages that make it beneficial to some companies. This provides companies that have a smaller marketing budget with a less costly method of advertising. Instead of a company paying an online publisher to digitally display a message, the company can save money by sending the message directly to consumers.

An important part of direct marketing success is measuring the results of the campaign. If the marketing messages are failing to convert consumers, then a company is wasting its time and resources. If not done with caution, direct marketing campaigns might actually push customers away from a company if they are constantly hounded by advertisements and offers. To ensure customers are not bothered by such actions, direct marketing efforts should be carefully monitored and analyzed.