Marketing

Word of The Week: Instagram (And One Tip to Try)

Posted by Sabel Harris on February 24, 2014 in Marketing

From our Fortune 500 Instagram Report to finding out the best time of day to post on Instagram, I think I can easily say that I speak Instagram fluently. Marketers are overwhelmed with the amount of social media channels they need to track and perform their campaigns on. And, Instagram is just another one of those channels. However, it’s always important to remember the foundations of the channel and metrics to keep track of in your own Instagram campaigns.
We have covered a lot of ground with Instagram and we thought that Instagram should be included as the Marketing Word of The Week. Read more …

The Current Flow Of The Marketing Funnel

Posted by Sabel Harris on February 20, 2014 in Marketing

In a perfect world, a person who was interested in TrackMaven would only search for TrackMaven in Google, land on the homepage, fill out a form, become a lead, go through the sales process, and then, bam, become a customer. A customer who renews their contract forever and is a champion.

The would trickle through the funnel perfectly, touching on all of the parts in a stream-lined, predictable manner.

Except, we don’t live in a perfect world and this doesn’t happen…ever. Read more …

3 Reasons Marketers Should Learn To Code

Posted by Jon Evans on February 18, 2014 in Insights, Marketing

These days, marketers rely increasingly on web technologies to power their day-to-day activities. Aside from its strength as powering much of digital marketing today, the internet provides a plethora of tools to simplify and automate the parts of a marketer’s job that would otherwise be difficult or tedious. While for the average marketer just using these tools might be enough, the real competitive edge lies in understanding the technologies that underpin them. This is where coding comes in because even small amounts of familiarity with the languages that make the internet work can produce huge gains in productivity. It also can give a savvy marketer the ability to truly take advantage of the information at their fingertips. Read more …

Source for Your Marketing Questions: The Marketing Dictionary

Posted by Sabel Harris on February 17, 2014 in Announcements, Marketing

During the dark period where marketing was this nebulous thing to me and I had Google on my side, I had to sift through a few articles or blog posts to find the meaning of a simple definition like CTR. It was a little more time consuming than I wanted it to be and I longed for a resource to have right in front of me. As we were putting together the new website, Allen brought up the genius idea of having some sort of resource for marketers to go to to search for all the terms about marketing. And then…the Marketing Dictionary was born. (If I only had this when I first started). Read more …

Real-Time Marketing vs. Newsjacking

Posted by Blaire Kotsikopoulos on February 11, 2014 in Branding, Marketing

Real-time marketing and newsjacking are often used as synonyms. And while all (successful) newsjacking is RTM, not all RTM is newsjacking. And that’s a good thing. Newsjacking is not a strategy With the utmost respect to David Meerman Scott, the clever folks in the war rooms at 360i, and the digital marketers who just want Read more …