Tracking Marketing ROI? Start With These 5 Questions
Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is… Read more
Category: Content Marketing Strategy Clear
Social Media ROI: Can You Prove It?
Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media… Read more
How to Use Employee Advocacy to Fuel Marketing Campaigns
Your company probably has a few thousand likes on Facebook, and shares content with fans there. The average individual Facebook user, according to the Pew Research Centre, has about 200… Read more
How to Create a B2B Blog Strategy That Drives Business Results
Planning a B2B blog strategy for 2017 can help drive drive your company’s content marketing success. You can leverage your company blog to fuel a digital distribution strategy that attracts… Read more
The Best Time to Publish a Blog Post to Maximize Business Results
According to a recent report by the Content Marketing Institute and MarketingProfs, 80 percent of B2B marketers and 75 percent of B2C marketers use blogging in their company’s content marketing… Read more
Inbound vs. Account-Based Marketing: Avoiding the False Choice
According to Joe Chernov, VP of Marketing at InsightSquared, we marketers often fall victim to False Choice Syndrome, thinking it’s all or nothing when it comes to selecting the most… Read more
Blogging Report: How to Drive Results From Your Company’s Blog
A new report reveals that when blogging for business, companies are producing more content with less impact. It also uncovers specific tactics marketers can use to combat content overload and… Read more
Rethinking SEO: How to Write for Search Engines in 2017
It’s hard to keep up with all of the changes to search engine optimization (SEO), and keyword strategies are no exception. But with advances in artificial intelligence (AI), constantly changing search… Read more