It never hurts to know your competitors. But for many companies, the number of companies elbowing for market share is so vast and varied, it’s hard to identify where to start. At TrackMaven, we work with enterprise marketers on a daily basis. Many of the marketers we work with struggle to segment their competitive landscape and Read more …
With Memorial Day Weekend just around the corner, we thought we’d indulge the anticipatory itch for travel and the open road with a look at the marketing tactics of two companies that have disrupted the transportation industry: Uber and Lyft. It’s no secret that these two companies are competitors. Both are major players in the transportation Read more …
Don’t miss out on the latest marketing trends! Staying up to date on emerging insights in the marketing world can give you the upper paw on your competition. Thankfully, 2014 is packed with exciting and informative conferences for proactive marketers. Whether you’re in San Francisco, New York, London, or Montreal, these events provide an excellent opportunity for Read more …
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The role of a marketer is certainly analytics driven – just think of all the metrics you track, from click-through rates to unique website visitors – but the reason there Read more …
We’ve covered the 3 different tricks to competitively position your brand on Twitter, but that really isn’t the only social media platform that you should be paying attention to. With over 1.5 billion users on Facebook, you shouldn’t neglect your brand’s Facebook page. Sometimes marketer’s get caught up in trying to drum up engagement rather Read more …
