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Are you a Court Jester?: Data Driven Marketing Makes Your CEO Happy

Joe Payne’s Keynote at the Competitive Summit was titled “So, you want to be the CEO? How the CMO gets noticed in a data driven world” and all of his points made perfect sense in this “data driven world.” But as marketers are we really using data, or as Joe put it are we the Read more …

4 Disadvantages of Just Using Social Listening in Your Brand Strategy

Want to do wonders for your customer success strategy? Easy, listen to what your customers are saying about your brand online. If done well, the best social listeners are able to take that unstructured data from customer conversations on the Internet and turn it into processes, innovations, or product changes they can actually act on. Read more …

Social Media Advertising: 27 Intriguing Statistics About Social Ads

Hi my name is Sabel Harris and I am a bonafide Social Media Ad Junkie. Ok, maybe that’s not entirely too funny, but I am quite addicted to social ads because they work. You may think that no one clicks on Facebook Ads, Promoted Tweets, or Linkedin Ads — think again. Whether they are more Read more …

The Competitive Summit: Quick Tweet Recap

Yesterday, TrackMaven had a chance to bring together top executives and technologists with Senior Marketers for our first annual Competitive Summit in New York at Aol Headquarters. It was a whirlwind of a day filled with a ton of takeaways and knowledge It was a packed house and we’re sorry if you couldn’t make it, Read more …

Traditional to Real-Time: 5 Actions To Move To Real-Time Marketing

Although I’m still a little thrown off because I wasn’t in DC all last week, I had a great experience in Boston last week at Hubspot’s Inbound. With over 5,300 marketers, I’m still trying to form everything I learned into comprehensive words to help TrackMaven’s marketing. And a small side note — If you get Read more …

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