There are many aspects of life for which a proactive outlook is prescribed: health, homework, saving for retirement. Yes, for those with ambitious natures, a proactive outlook is the essential tenet of success. “Be proactive” is even the first habit outlined in Stephen R. Covey’s bestselling book, The Seven Habits of Highly Effective People. We believe “Be proactive” is also Read more …
BuzzFeed is a new media empire built upon virality. Since its launch in 2006, BuzzFeed has popularized the listsicle, proliferated the GIF as a means of self-expression, and produced hundreds of posts a day ranging from “The 33 Most Unfortunate Typos Of All Time” to “This Is Jordan’s Newest And Biggest Refugee Camp For Syrians Still Fleeing The War”. In short, BuzzFeed has Read more …
In Hooked: How to Build Habit-Forming Products, author Nir Eyal explains that the future of the technology products we use will be built upon the habits we form. Over the past decade, many technologies have emerged that have touched hundreds of millions – if not billions – of people, including social networks like Facebook, Twitter, Instagram, Read more …
When it comes to marketing food, you might think it sells itself; it is a basic necessity with inelastic demand, after all. But how do you market something digitally when it’s stripped of it’s main selling points, taste and smell? That’s an omnivore’s digital marketing dilemma. After publishing our Colossal Content Marketing Report earlier this week, we Read more …
Comedian Tig Notaro had a particularly rough few years. But as a comedian, the mantra that kept her upbeat during her battle with cancer wasn’t a Buddhist saying. It was a headline from The Onion. This headline: There are many reasons why this headline is perfect: the imagery of a seagull flapping wildly in intestinal distress, the crowded beach Read more …
