For individual Facebook users, an algorithm change goes largely unnoticed. Ideally, a smarter feed of relevant content simply appears beneath your fingertips. But for marketers, each adjustment to the News Feed algorithm is typically met with a collective groan. And that’s understandable; marketers inevitably face a learning curve with each algorithm adjustment. In order to pivot accordingly to Read more …
In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick up your jaw… because the Game of Thrones Season 4 finale was an absolute jaw-dropper. You didn’t think Tyrion had the hutzpah, did you? I bet you didn’t Read more …
We’ve written several posts about LinkedIn marketing tips, ranging from how to build your LinkedIn influence to refreshers on LinkedIn analytics and advertising. But what better way to get the inside scoop on how to maximize one’s marketing efforts on LinkedIn than by speaking with one of LinkedIn’s own marketers? Well, that’s exactly what we did. We Read more …
Most of us go about our online actions without stopping to think about how we are interacting with branded content, websites, and landing pages. We visit a site, find what we are looking for, go through the steps to get it, and then go about our day. But as marketers, we have to look behind the digital Read more …
It has been a long time since October 2013, when we first realized the best way to deliver to our customers all of the marketing trivia they crave… in Corgi-wrapped packages, of course! Since then, Friday Fun Facts have become our weekly tradition. Our amazing Customer Success team posts a new selection of marketing tips — and an Read more …
