Over the past week, the discussion around the leaked New York Times Innovation Report has taken on a lift of its own. Pundits and other journalists are throwing around phrases like “defining moment of the digital generation” and “one of the key documents of this media age.” The ultimate truth in these proclamations remains to Read more …
Several months ago a friend of mine had a wonderful discovery. He realized that he could go back and find embarrassing photos that were posted on Facebook years ago, and by simply commenting on them the pictures would resurface to the top of the News Feed for his Facebook friends. This new feature, which inspired Read more …
In Delivering Happiness: A Path To Profits, Passion, And Purpose, Zappos CEO Tony Hsieh reflects on Zappos’ customer service-centric business model, noting that “[a] common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and Read more …
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
It can be really easy to get caught up in one part of marketing, as each part has components that have even more subcomponents to make it all work. It can be so easy to get caught up in something that you forget about some of the essential components that make it work in the first Read more …
