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proactive marketing

The Power of Proactive Marketing

There are many aspects of life for which a proactive outlook is prescribed: health, homework, saving for retirement. Yes, for those with ambitious natures, a proactive outlook is the essential tenet of success. “Be proactive” is even the first habit outlined in Stephen R. Covey’s bestselling book, The Seven Habits of Highly Effective People. We believe “Be proactive” is also Read more …

marketing for habit formation

The Intersection of Habit Formation and Marketing

In Hooked: How to Build Habit-Forming Products, author Nir Eyal explains that the future of the technology products we use will be built upon the habits we form. Over the past decade, many technologies have emerged that have touched hundreds of millions – if not billions – of people, including social networks like Facebook, Twitter, Instagram, Read more …

digital marketing

Food Fight: The Omnivore’s Digital Marketing Dilemma

When it comes to marketing food, you might think it sells itself; it is a basic necessity with inelastic demand, after all. But how do you market something digitally when it’s stripped of it’s main selling points, taste and smell? That’s an omnivore’s digital marketing dilemma. After publishing our Colossal Content Marketing Report earlier this week, we Read more …

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Why Are You Sharing These Scientific Posts?: The Science of Science

A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …

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The Comprehensive List of Marketing Conferences in 2014

Don’t miss out on the latest marketing trends! Staying up to date on emerging insights in the marketing world can give you the upper paw on your competition. Thankfully, 2014 is packed with exciting and informative conferences for proactive marketers. Whether you’re in San Francisco, New York, London, or Montreal, these events provide an excellent opportunity for Read more …

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