Marketing

Email Marketing: Working for the Weekend?

Posted by Kara Burney on March 21, 2014 in Insights, Marketing

In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has become an exercise in mimicry and monotony, and this pattern held true when we took a closer look at the times of day and days of the week when email marketers are pushing out their correspondence and e-newsletters. Just take a look at the breakdown of our report’s email schedule data below. Notice any trends? Read more …

Light On The Subject: Anatomy of Subject Lines & The Jeopardy Effect

Posted by Kara Burney on March 20, 2014 in Insights, Marketing

Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data Report, we dug into the current state of email marketing, paying special attention to how marketers handle that all-important digital headline: the email subject. Anatomy Read more …

The What, Where, and Why of Native Advertising

Posted by Kara Burney on March 17, 2014 in Content Marketing, Marketing

Native advertisements are a bit of a misnomer. (In practice, assimilated ads might be a more fitting term.) If you subscribe to more pure journalistic opinions, native ads may even feel more like a digital invasive species. But for marketers and content consumption realists, native ads are a welcome improvement on the “click me” desperation of many digital ads, and — when done well — prove more useful and appealing to consumers and the brands behind them… which is why we chose native advertising as our Marketing Word of the Week! Read more …

Word of the Week: Display Ad

Posted by Sabel Harris on March 3, 2014 in Marketing

Owned, Earned and Paid are three buckets that try to consolidate a marketer’s never ending channel list. These buckets contain social media, news and press, and the large component of online paid advertising. There social ads, text ads, native ads, and this week’s word of the week — the display ad. Read more …

How To Manage Your Marketing Tasks

Posted by Sabel Harris on February 27, 2014 in Marketing

Yesterday, I sat down with JP and Josh about what were some of the problems that the marketers they talk to face everyday. They both provided me with some context about some things that marketers want more of, but the top problem they both mentioned multiple times over was that marketers simply do not have enough time. I’ve looked over my own to-do list, metrics I need to keep track of every day, and other tasks I need to monitor. An immediate overwhelming sense takes over because there are just so many things to do. Ironically, I don’t have enough time to worry about the number of things that surround TrackMaven, so I just prioritize through tasks. Read more …