Would it be worth it then to have 10,000 followers? No. That’s why your focus on metrics should be on mentions, favorites, and most importantly Retweets. Our Retweet Report indicated that there is a slight correlation in the number of followers to the number of Retweets a user gets…until of course you look at two significant Read more …
After releasing the biggest Instagram Report ever, every time I scroll through my Instagram feed I have a fine-tuned eye to the various components of Instagram. What’s working for brands? What filters are they choosing? When are they posting? How many hashtags are the using? Those are all of the questions running through my head Read more …
Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, Read more …
