I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing. Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The role of a marketer is certainly analytics driven – just think of all the metrics you track, from click-through rates to unique website visitors – but the reason there Read more …
There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore, we binge-watch. A recent survey by Harris Poll on behalf of Comcast showed that 82% of U.S. adults say they binge-watch television. (The survey conductors defined binge-watching as “watching two or more TV episodes of Read more …
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This proliferation of visuals fits right into our physiological sweet spot; almost 50% of our brain is involved in visual processing, and 70% of all of our sensory receptors Read more …
Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of all things far too good to be true, you’re probably glad they exist. But unfortunately for marketers, many perfectly innocent email campaigns get snagged in spam filters’ jaws. According to MailChimp, even the cleanest campaigns can expect to Read more …
