It’s harder than ever before to create content that cuts through the noise. As our analysis of 13.8 Million pieces of marketing content revealed, from January 2013 through December 2014 the output of content per brand increased 78%, but engagement decreased by more than half (60%)! With more competition for attention than ever before, what can marketers do to cut through Read more …
Google’s latest algorithm change went live on April 21st, prioritizing “mobile-friendly” web pages over those that are cumbersome to browse on mobile devices. Fret not if you are just hearing about this! We’ve put together everything content marketers need to know about the rollout of the mobile-friendly update, and how it will impact your website’s mobile search rankings. Why Read more …
As a Marketer, I’m always looking for inspiration from my peers, including our customers, competitors, influencers, and anyone else producing great marketing content. And a lot of our customers come to us looking for ideas as to who to follow for inspiration. Every time a customer or prospective customer starts working with us, we start Read more …
This past weekend, Mad Men returned to AMC for the final stretch of its seven season run. Across both traditional and digital advertising channels, AMC championed the midseason return with the tagline “The End of an Era,” including a nostalgia-fueled content play across billboards, and even an exhibition at the Museum of the Moving Image. On social media, the network Read more …
Marketers are in the midst of an marketing arms race, and content is the ammunition of choice. More content is being created every day, and new technologies make it easier than ever before to efficiently distribute that content to broad audiences. Despite this increase in our means of content delivery, our latest research shows that a growing majority of Read more …
