Marketers are in the midst of an marketing arms race, and content is the ammunition of choice. More content is being created every day, and new technologies make it easier than ever before to efficiently distribute that content to broad audiences. Despite this increase in our means of content delivery, our latest research shows that a growing majority of… Read more
Monthly Archives: March 2015
The NCAA Sweet Sixteen On Instagram: Who Has The Winning Shots?
As the March Madness tournament heads into the Sweet Sixteen today, the competition among teams is heating up on social media. In the competitive spirit of the tournament, we decided to put the teams head-to-head on Instagram to see who is really dominating on the growing social network. First, here’s how the Sweet Sixteen teams stack up… Read more
Lessons From #TheDress: The Gold, The Black, & The Ugly Of Real-Time Marketing
Marketers need to be “always on” nowadays. After all, if you abandon your community, they’ll likely abandon you. But they also won’t reward you just for showing up — especially when a fleeting viral phenomenon is at play. When “The Dress” phenomenon took the media by storm, for example, many brands and news outlets sought to ride the… Read more
Digital Marketing Madness: Which NCAA Team Is Winning Twitter?
March Madness is upon us! And if one thing is certain, March Madness equals Marketing Madness. To take an analytical look at the tournament’s digital marketing frenzy, we’re using our content marketing platform to track the March Madness content generated by all of this year’s championship contenders. We are kicking off our 2015 March Madness coverage on… Read more
Trouble Measuring Content Marketing ROI? Start With Your Business Objectives
You’ve heard it before, and you’ll hear it again: measuring content marketing ROI is hard. But a simple, outcomes-oriented strategy can help. That’s the optimistic olive branch put forward in Content Marketing Performance: A Framework to Measure Real Business Impact, a new report from Altimeter Group. This new research takes a closer look at the impediments to… Read more
3 Ways To Extend The Half Life Of Your Content With Smart Repurposing
According to URL-shortening platform Bitly, the half life of a piece of content on social media is distressingly short. Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half life of a link on Twitter is just 2.8 hours! That means that in less than 3 hours, a typical link on… Read more
How The Science of “Little Bets” Can Improve Your Content Marketing
What do Steve Jobs, Frank Gehry, and Chris Rock have in common? According to best-selling author Peter Sims, these diverse luminaries (and many more) all have the same basic creative process. In his latest book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, Sims explains how creative geniuses across industries use small experiments to… Read more
Did Your Facebook Audience Shrink? Here’s Why.
If you see a drop in your Facebook Page Likes tomorrow, don’t panic. Starting March 12, 2015, Facebook will remove inactive Facebook accounts from Facebook Page audiences. These inactive accounts include “memorialized and voluntarily deactivated accounts.” The cleanup effort will continue over the course of the coming weeks, and Facebook warns that “Page admins should expect to… Read more