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Content Marketing Strategy

Influence & Co build trust through content

3 Ways to Build Trust Through Content

Digital marketers try to accomplish many goals through content: educating prospective clients, engaging leads, nurturing sales, attracting top talent, overcoming objections, and increasing awareness. But there’s one commonly overlooked goal that takes precedence — building trust. If your content doesn’t establish a trusting relationship with readers, then it won’t compel them to act, either. And Read more …

instagram tips

Challenging Conventional Wisdom on Instagram: The Bouqs and Adobe Case Study

When you think of brands leading on Instagram, you probably think of the large B2C leaders such as Nike and Starbucks. But as of May 2014, 34% of B2C companies had adopted Instagram, while 19% of B2B brands had already adopted the channel. These statistics indicate that Instagram is no longer a marketing channel employed by Read more …

Content Marketing World 2014

Which Content Marketing World Speaker Is Getting The Most Engagement on Twitter?

The streets of Cleveland are once again running orange thanks to the influx of 2,500 content marketers from across the nation (and the globe) for Content Marketing World 2014. Headlining the agenda this year is a veritable who’s-who of content creators and marketing strategists. And — as marketers are wont to do — many of Read more …

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Down The Content Marketing Rabbit Hole: A Look At Bonobos’ Effective Digital Content

“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” When Lewis Carroll wrote those words into his famed story Alice in Wonderland, I’m curious if he knew how much relevance it would have Read more …

Building Community With Content: The Who, What, Why, and How

When it comes to creating community, marketers aren’t practicing what they preach. According to a survey conducted by Lithium and Marketing Profs, 74% of marketers report that “creating a community around their brand is a social media business objective;” however, only 18% of marketers say their company has one. What’s preventing marketers from achieving their goal of galvanized online Read more …

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