The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI. The problem is, with a backwards-looking approach to ROI, marketers have no insight into what’s working and what isn’t. (More on that here.) This lag between Read more …
This September, the Content Marketing Institute (CMI) will roll out the orange carpet in Cleveland for the 5th annual Content Marketing World! In honor of the 5th year, CMI will be unveiling an impressive roster of Hollywood heavyweights to bring this year’s theme — “Bright Lights, Big Content” — to life. As a proud Platinum Sponsor for Read more …
According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective? Based on our analysis of 13.8 Million pieces of marketing content, the answer is resoundingly, “No.” We analyzed the effectiveness of marketing content from 8,800 B2B and Read more …
It’s that time of year again! Time to send bouquets of roses to that special someone. And for flower retailers like 1-800-Flowers, The Bouqs, FTD Flowers, and more, that means the rush is on to outperform competitors with winning marketing strategies. We used our competitive intelligence software to take a look at the content from some of Read more …
This week TrackMaven is celebrating the launch of our Activity Feed 2.0! The second-generation feed is filled with new features to help digital marketers spot the topics and tactics driving marketing performance across their competitive landscape. One of our favorite new features is Keyword Search, which allows marketers to seamlessly filter through competitor content marketing by specific topics, keywords, Read more …
