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competition in marketing

The One Assumption Marketers Can’t Afford To Make About Their Competition

No brand is an island. Whether you acknowledge it publicly or not, the odds are that at least one company exists that poses a threat — or at the very least, an alternative — to the product or services that your company offers. While some degree of competitive head-to-head is inevitable, many marketers and strategists make Read more …

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Which Razor Brands Stayed A Cut Above The Rest During No Shave November?

Among November’s many holiday traditions are the annual Movember and No Shave November challenges, which rally men to grow (and women to support) beards and mustaches throughout the month of November to raise funds and awareness for men’s health issues. But for companies like Harry’s Grooming and Dollar Shave Club, the annual Movember movement poses an interesting challenge. When Read more …

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Clash Of The Content Marketing Titans: NewsCred, Percolate, and Contently Debate The Future

Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders from three of the biggest names in content marketing technology for the first-annual Content Marketing Platform Showdown. Sam Slaughter, Chris Bolman, and Michael Brenner, representing Contently, Percolate, Read more …

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Video: A Surprisingly Good Lead Generation Channel…For B2B Marketers!

The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …

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