Marketers are in the midst of an marketing arms race, and content is the ammunition of choice. More content is being created every day, and new technologies make it easier than ever before to efficiently distribute that content to broad audiences.
Despite this increase in our means of content delivery, our latest research shows that a growing majority of professional marketing content fails to have an impact.
We analyzed 13 million pieces of content from 8,800 brands over 24 months and found that while the output of content per brand increased by 78%, content engagement decreased by 60%.
We’ve arrived at a tipping point where marketers are very good at distributing content, but not very good at creating content that is worth distributing.
So is content marketing collapsing under its own weight? Is it possible to create content that cuts through the noise?
In our Content Marketing Paradox webinar, TrackMaven CMO Ian Walsh outlines data and case studies showing marketers how to get their content strategy back on line — starting at the content creation stage.
Watch the Content Marketing Paradox webinar on demand!