As the Operations Analyst Maven at TrackMaven, cultivating a creative and inspiring work environment for our team of Mavens is my top priority. The launch of TM Talks — a weekly speaker… Read more
Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should… Read more
With no small thanks to Michael Lewis’ best-selling book Moneyball: The Art of Winning An Unfair Game and 2011 movie adaptation starring Brad Pitt, Billy Beane’s revolutionary quest for the secret of… Read more
Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders… Read more
There is no denying that — for non-Luddites, at least — Facebook and Google have drastically transformed the way we communicate, interact, and navigate online. Because of this influence, Facebook and… Read more
When it comes to all things industrial, Craig Coffey has marketed them all. A career-long B2B marketer with extensive experience in the manufacturing, engineering, and professional services industries, Craig currently serves… Read more
“We are programmed through our evolutionary biology to be both consumers and creators of story.” That was Jonah Sachs, CEO of Free Range Studios and author of Winning The Story Wars,… Read more
At Content Marketing World 2014, we connected with Donata Maggipinto, Creative Director of Content for Walmart.com, after her session on “Checkout Content: The Power of Content Marketing On Retail Sites.” Read… Read more