Social selling helps sales teams connect with today’s digitally-driven consumer by engaging them in a collaborative fashion on social media. But what many people don’t know is that content marketing is actually key to social selling. At the 2014 TrackMaven Marketing Summit, we learned from the social selling expert herself: Jill Rowley. As the Founder Read more …
The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …
The tradition-laden holiday season is a feeding ground for evergreen content. But creating engaging seasonal content is not as simple as tweeting about pumpkin spice lattes. To understand the trends and tactics among this season’s best Halloween content, we used the keyword search feature in our platform’s activity feed to surface the most viral autumnal content from the tens Read more …
There is no denying that our means of consuming and sharing content are drastically different today than they were a few years ago — let alone a decade ago. New digital channels emerge daily, and even traditional channels like TV are moving online. At the 2014 TrackMaven Marketing Summit in New York City, keeping up with the rapid rate of Read more …
On August 1st 2014, Hostelworld.com published a quiz titled, “What type of traveler are you actually?” Within a week that quiz had 30,000 views, and it continues to receive traffic from both social media and SEO sources. Hostelworld isn’t a massive website; nearly all of those 30,000 visits came from social sites and organic searches, and Read more …
