President Obama’s digitally-driven campaign forever changed the way politicians (and their communications teams) approach an election. And just last week, President Obama officially became the first representative of the Office of… Read more
Google appears to be taking a cue (or Pin?) from Pinterest with its latest feature: Collections. With this new feature rollout, Google+ posts can now be organized into — you guessed… Read more
Not all content marketing is created equal. To get to the heart of the “habits and behaviors” of effective digital marketers, Adobe used over 490 billion Facebook post impressions, 525 billion… Read more
Google’s latest algorithm change went live on April 21st, prioritizing “mobile-friendly” web pages over those that are cumbersome to browse on mobile devices. Fret not if you are just hearing about this!… Read more
March Madness is down to the Final Four! And amidst a culture of highlight reels and instant replays, video content has proven a powerful weapon for the NCAA’s social media teams as… Read more
As the March Madness tournament heads into the Sweet Sixteen today, the competition among teams is heating up on social media. In the competitive spirit of the tournament, we decided to… Read more
March Madness is upon us! And if one thing is certain, March Madness equals Marketing Madness. To take an analytical look at the tournament’s digital marketing frenzy, we’re using our content marketing… Read more
Trying to keep track of your competitors’ email campaigns can become a Herculean task. Typically, you subscribe to all of your competitors’ newsletters, and your inbox ends up clogged with… Read more