Are you itching to put some budget behind your Pinterest strategy? You’re in luck. You’ll soon be able to Pin moving images with Pinterest’s latest feature: Cinematic Pins. The new feature is a motion-based ad format which promises marketers opportunities for “enhanced storytelling” on the network. Think of Cinematic Pins as scroll-induced Gifs; the animated Pins move and… Read more
Monthly Archives: May 2015
Watch The 2016 Presidential Campaigns Heat Up Across Digital Marketing Channels
President Obama’s digitally-driven campaign forever changed the way politicians (and their communications teams) approach an election. And just last week, President Obama officially became the first representative of the Office of the President on the Twittershpere with the launch of @POTUS. Hello, Twitter! It’s Barack. Really! Six years in, they’re finally giving me my own account. — President Obama… Read more
Pinterest Panders To Marketers With New Cinematic Pins And Ad Solutions

Are you itching to put some budget behind your Pinterest strategy? You’re in luck. You’ll soon be able to Pin moving images with Pinterest’s latest feature: Cinematic Pins. The new feature is a motion-based ad format which promises marketers opportunities for “enhanced storytelling” on the network. Think of Cinematic Pins as scroll-induced Gifs; the animated Pins move and… Read more
The Ultimate Social Network Showdown
Our research shows that a channel-specific approach is the secret to a successful content marketing program. (More on that here.) The brands that excel at content marketing craft a unique content strategy for each digital channel. Even the social networks themselves are investing in a diverse, channel-specific approach: Facebook is on Twitter, Twitter is on LinkedIn, LinkedIn is… Read more
Twitter Tips From The Top 20 Most Stalked Brands
Our list of the Top 20 Most Stalked Brands revealed the most popular, aspirational brands within our competitive intelligence platform. These influential companies are piquing interest from peers and competitors with their innovative approach to digital marketing. To help you learn more from the success of these Most Stalked Brands, we used our platform to highlight some… Read more
Learn How To Use #ThrowbackThursday (The Right Way) With Inspiration From 4 Creative Brands
Throwback Thursday has become a social medial mainstay. But despite an origin dated as early as 2003, it wasn’t until 2012 that the trend truly exploded, shortly after the introduction of hashtags on Instagram. By July 2012, #TBT was already the 15th most popular hashtag on Instagram with 9.1M photos. The #TBT trend has… Read more
Get Ready To Reinvent Your Google+ Content Strategy With Collections
Google appears to be taking a cue (or Pin?) from Pinterest with its latest feature: Collections. With this new feature rollout, Google+ posts can now be organized into — you guessed it! — “Collections” that related to specific topics or interests. For content marketers, the appeal of this new feature is simple; as with any content… Read more
Content Marketing Is A Sales Enablement Goldmine. Here’s How Competitive Intelligence Can Help
At TrackMaven, we practice what we preach. We don’t just use our own platform to identify trending content topics and tactics — we also leverage our competitive insights for sales enablement. Here’s how! Stay On Top Of Trending Topics and Innovative Content With Weekly “Best in Class” Alerts Our Marketing and Sales teams use a weekly “Best… Read more