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Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. View her bio

Sabel's posts
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5 Things You Forgot About LinkedIn Ads That You Should Remember

It can be really easy to get caught up in one part of marketing, as each part has components that have even more subcomponents to make it all work. It can be so easy to get caught up in something that you forget about some of the essential components that make it work in the first Read more …

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Making it Big: How Brands Become Household Names

My step dad and my little sisters came into DC a couple of weeks ago. We were heading out to brunch on Sunday and I asked if we should take an Uber to the resturant. My step dad asked “What’s an Uber?” I was a little shocked that he didn’t know what Uber is, but Read more …

content marketing report

What Drives Content Virality: The Colossal Content Marketing Report

When I describe content, it’s hard to zero in on just one thing. Now, there’s an even bigger term to encompass it all — content marketing. Over millions of pieces of content marketing are published every day from social media posts, infographics, white papers, ebooks, emails, slideshares, presentations, marketing dictionaries, guest posts, blog posts — Read more …

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Why Are You Sharing These Scientific Posts?: The Science of Science

A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …

brand_benchmarks

3 Of The Most Forgotten Interrelated Brand Benchmarks

Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about the three facets of benchmarks and how to create your own marketing benchmarks; yet, that isn’t that isn’t where they stop. Marketing channels are without a doubt interrelated and just how these channels are connected so are the underlying benchmarks. Typically, a benchmark relies on other factors to even become a proceeding benchmark. Read more …

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