Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. View her bio
About a week ago, I read a detailed post on the Moz Blog from John Doherty about the research he performs on his competitors. Although, it was super helpful and competitive intelligence is something I’m pretty familiar with, I could help the feeling of “What’s next?” What do I do with all of this information? Read more …
We’re so excited to show you what we have competitively cooking for the month of May; however, happy 1 month anniversary in our new office right above Kramer Books. It was a crazy April at TrackMaven…in the best ways possible of course! Here’s a peek what’s been going on in our new office so far… Read more …
What’s your first reaction when you say a competitors name? Sad face? Angry face? Two paws down? We couldn’t agree with you more, but that doesn’t mean your competitive intelligence should suffer just because…well your competitors are just so irritating. Wait though, did you know that tracking and analyzing your competitive was classified as Competitive Intelligence? Here Read more …
You’ve got there attention and they’ve clicked through to read your content. They could do the following things: A. Keep reading through your entire piece B. Leave in the quickest way possible Most of the time many will choose the unfortunate option of letter B and no content generator, writer, or marketer wants that. In Read more …
To be honest, I always thought Facebook Ads were entirely too creepy and I never understood how they worked until I started to get into marketing. Then I had the “Aha” moment when I learned more about the nature of ad targeting. Now, I’m still a little confused how certain things arose into the ads Read more …
