Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. View her bio
Launching a new feature, a party for your customers, a summit, conference, or class all fall under marketing in some way or another and marketing helps to create some of the results of the events as well. And often times, calculating the ROI of an event is one of the hardest things to do. What Read more …
My oh my, it’s 2014 and boy are we ready to show you everything we have planned. Some big treats are coming your way, more corgis, more enterprise marketing madness, and more maven marvels. Prepare for some major tail wags and enthusiastic ruffs, we can barely contain ourselves. This is the general mavenly state at the Read more …
It’s officially 2014, so Happy New Year! 2013 was a great year, here at TrackMaven, but we’re so ready to kick of 2014. It’s going to be a big year for us and for you. We can’t wait to show you everything we have planned — major tail wags. Before we really get into the Read more …
Words aren’t enough anymore, prospects want more visuals and they wanted them…yesterday. 55 million photos are uploaded to Instagram daily, Pinterest (heavily driven by visuals) receives 50% higher conversion rates for traffic, and 40% of people respond to visual information better than plain text. Another telling factor comes from Twitter. On October 29th, 2013 Twitter Read more …
Would it be worth it then to have 10,000 followers? No. That’s why your focus on metrics should be on mentions, favorites, and most importantly Retweets. Our Retweet Report indicated that there is a slight correlation in the number of followers to the number of Retweets a user gets…until of course you look at two significant Read more …
