Sabel Harris, Author at TrackMaven

Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. View her bio

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@sabelharris sabel@trackmaven.com

Sabel's posts

Marketers Need To Wake Up: The Stagnant State of Email Report

Posted by Sabel Harris on March 19, 2014 in Uncategorized

After the Retweet Report, we came back to the drawing board to figure out another data report that we should tackle. We talked about taking on another social media channel or diving into the behemoth of the Content Marketing world; however, we decided that we needed to brand away from the former and do something to segway into the latter. Out came studying email and the data that we could dig up about one of the largest sources of ROI for Marketers. I was very excited about uncovering something unique like using 9 exclamation marks in a title or adding a golden number of hashtags showing that marketers are taking risks with one of the oldest marketing channels. Read more …

How to Produce More Content

Posted by Sabel Harris on March 12, 2014 in Content Marketing

Often times I’m asked how I produce so much content and honestly, I’m a little stumped as well because most of the time I feel like I’m running into more blockages than actually writing. I can listen to complaints all day long because I know exactly how hard it is to keep up the production of content as fast as the rate that buyers are consuming it.
Alas, it’s a problem many marketers face. While trying to find the best content to create, the other side is actually producing a great piece of content. Read more …

TrackMaven at SXSW: Where to Find Us

Posted by Sabel Harris on March 7, 2014 in Announcements

And so it all begins. The whirlwind of SXSW is here and Team TrackMaven is ready to go. We wanted to give you a heads up of what we have planned and where we’ll be. It’s some really exciting things since we’ll be here for over 4 days. Here’s a day by day breakdown… Read more …

How I Use TrackMaven Alerts

Posted by Sabel Harris on March 6, 2014 in Uncategorized

Marketing doesn’t stop at the top of the funnel and doesn’t stop after the leads are brought in. It runs through the entire funnel and then loops right back up to to help create customer champions. I sit in the same room as the Customer Success Team and I frequently try to listen to the current problems marketers are having. I also am trying to make it a point to talk to our sales team to understand what problems our opportunities are encountering. Marketing doesn’t happen in a vacuum. Read more …

Word of the Week: Display Ad

Posted by Sabel Harris on March 3, 2014 in Uncategorized

Owned, Earned and Paid are three buckets that try to consolidate a marketer’s never ending channel list. These buckets contain social media, news and press, and the large component of online paid advertising. There social ads, text ads, native ads, and this week’s word of the week — the display ad. Read more …