As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I Read more …
The abundance of free social media scheduling apps has empowered marketers to publish more content on more channels with greater ease. But greater power to post on demand comes with an increased responsibility to have an effective posting strategy. Identifying the best times to post on social media channels, send email campaigns, and publish blog posts requires a data-driven understanding of your audience and Read more …
In the Facebook universe, there are brands with fan bases of all shapes and sizes. But among them there are behemoths that have harnessed their brand affinity and transformative power of their products and services through digital marketing. When it comes to creating engaging content, it’s often helpful to learn from the best. After releasing The Marketing Maven’s Read more …
Ever feel like your organic Facebook content has the same reach as this guy? Recent changes to the News Feed Algorithm may be keeping you a bit short of your goal, so this Friday we’re bringing you some tips on how to increase your Facebook reach and engagement! Post Frequently. A Wisemetric study found that one of the most effective ways Read more …
For individual Facebook users, an algorithm change goes largely unnoticed. Ideally, a smarter feed of relevant content simply appears beneath your fingertips. But for marketers, each adjustment to the News Feed algorithm is typically met with a collective groan. And that’s understandable; marketers inevitably face a learning curve with each algorithm adjustment. In order to pivot accordingly to Read more …
