In this era of online information-swapping, you are what you share. This is true of both individuals and corporate brands, and many marketers have embraced this I share, therefore I am mentality head on. But there is an incentive for marketers to dig beneath the surface and analyze not only what people share, but why they Read more …
Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders from three of the biggest names in content marketing technology for the first-annual Content Marketing Platform Showdown. Sam Slaughter, Chris Bolman, and Michael Brenner, representing Contently, Percolate, Read more …
The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …
Social selling helps sales teams connect with today’s digitally-driven consumer by engaging them in a collaborative fashion on social media. But what many people don’t know is that content marketing is actually key to social selling. At the 2014 TrackMaven Marketing Summit, we learned from the social selling expert herself: Jill Rowley. As the Founder Read more …
The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …
