The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …
Social selling helps sales teams connect with today’s digitally-driven consumer by engaging them in a collaborative fashion on social media. But what many people don’t know is that content marketing is actually key to social selling. At the 2014 TrackMaven Marketing Summit, we learned from the social selling expert herself: Jill Rowley. As the Founder Read more …
The tradition-laden holiday season is a feeding ground for evergreen content. But creating engaging seasonal content is not as simple as tweeting about pumpkin spice lattes. To understand the trends and tactics among this season’s best Halloween content, we used the keyword search feature in our platform’s activity feed to surface the most viral autumnal content from the tens Read more …
This week, Facebook launched Rooms, a new iOS app created by the team at Facebook Creative Labs led by the former Branch co-founder Josh Miller. In his introductory post on the Rooms blog, Miller announced his intention for the app to resurrect “the role of the internet as a ‘third place,’” resurrecting the community and connectivity formerly Read more …
There is no denying that — for non-Luddites, at least — Facebook and Google have drastically transformed the way we communicate, interact, and navigate online. Because of this influence, Facebook and Google are at the forefront of public debate around the intersection of free speech, privacy, and technology. And as the Head of Global Policy Management at Facebook and Vice Read more …
