Wish you could boost the reach of your Instagram content? Join the club. Instagram launched sponsored content as a pilot program in November 2013, but has remained a white-glove service for a handful of of brands, including Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal, and Starwood. Speculation continues to brew Read more …
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what success looks like in your industry? The short answer is: you don’t. Take this example from the TrackMaven platform comparing retailers Nordstrom and Target on Twitter: Target has Read more …
“Know your audience” is the Golden Rule of Marketing. And thankfully, we have the data to answer all pertinent questions about our audience. We know when, where, and how to reach them across any number of channels, and plenty of technologies to make content distribution seamless. But in the midst of the explosion of digital channels, marketers are still struggling with Read more …
Anytime a new business or cultural trend takes hold as quickly as content marketing has, it’s good to pull your head up and see if you can learn anything from history. One comparison that is actually surprisingly relevant for content marketing is television programming. Over the past 20 years, the number of television channels available to the average American Read more …
GoPro’s versatile cameras have transformed our ability to capture awe-inspiring moments from the extreme to the mainstream. And with a treasure trove of user-generated content at the ready, GoPro has become a digital marketing powerhouse. @psycho_ward137 getting barreled on the North Shore. #Surf #Hawaii A photo posted by gopro (@gopro) on Dec 7, 2014 at 7:40pm PST By emphasizing Read more …
