Trying to keep track of your competitors’ email campaigns can become a Herculean task. Typically, you subscribe to all of your competitors’ newsletters, and your inbox ends up clogged with more emails than you can manage. At TrackMaven, we work with digital marketers every day, so we understand how frustrating it can be to manually keep tabs Read more …
Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Global 500 2015 report, an annual ranking of the world’s most powerful and most valuable brands. This year’s rankings offered a few surprises and shakeups. While Ferrari held the top spot as the World’s Most Powerful Brand in 2014, this year’s winner Read more …
Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the U.S. in 2014. Using our platform’s content filtering tools, we analyzed the top-performing marketing content from a sampling of leading greeting card companies. With its Read more …
It’s been quite a year at TrackMaven. We now have hundreds of the world’s leading brands as customers, have moved offices, raised a Series A financing, tripled the size of the team, and launched lots of new features. Adding to a whirlwind year, today we’re announcing our $14M Series B financing. The equity and debt Read more …
The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …
