If you want your content to be found on the Internet, search engine optimization (SEO) is vital. Why? Overall, online searches drive three times more traffic to content sites than social media platforms. And SEO doesn’t just affect website visitor volume — it’s also a highly efficient channel for inbound lead generation. According to HubSpot, SEO-sourced Read more …
If you have a business, you probably want people to find you, and you want the Internet to help. The good news is targeted keywords can do just that. Think about how we find almost everything these days. Unless you’re a Luddite, it generally starts with a search bar and a quick brainstorm about what it Read more …
When it comes to the Internet, we all know there are good neighborhoods and bad neighborhoods. (Pixelated waving flag? Bad neighborhood.) But if you need some help making sure your website is on the right side of the virtual tracks, then Domain Authority can help. Search engines like Google use algorithms to do with websites what every parent wishes they could do with their kids’ friends: determine trustworthiness and rank them accordingly. To predict this search engine favoritism, inbound marketing SaaS company Moz developed a metric called Domain Authority that ranks sites around a 100-point scale. Read more …
Getting to the top of the first page of Google search results – or even somewhere on that page – used to be the major goal of search engine optimization (SEO) efforts. It was seen as the Holy Grail, the achievement that would propel any business into the commercial stratosphere. No longer. In a study Read more …
Search Engine Optimization (SEO) works by using different strategies and techniques to develop noticeable improvements for your user’s experience and your performance in organic search results. In a nutshell, SEO helps search engines find and rank your site over all other sites in response to a user’s search within an online search engine. The process Read more …
