According to URL-shortening platform Bitly, the half life of a piece of content on social media is distressingly short. Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half life of a link on Twitter is just 2.8 hours! That means that in less than 3 hours, a typical link on Read more …
If you see a drop in your Facebook Page Likes tomorrow, don’t panic. Starting March 12, 2015, Facebook will remove inactive Facebook accounts from Facebook Page audiences. These inactive accounts include “memorialized and voluntarily deactivated accounts.” The cleanup effort will continue over the course of the coming weeks, and Facebook warns that “Page admins should expect to Read more …
By all accounts, the content universe is expanding. Among the Fortune 500, brand activity across social media platforms has become nearly universal. By the end of 2014, 83% of the Fortune 500 had corporate Twitter accounts with a tweet in the past thirty days, up from 77% in 2013. Facebook usage among the Fortune 500 jumped 10 percentage Read more …
In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards, you likely missed out on the flood of real-time marketing and online conversations spawned by the fanfare, fashions, and (controversial) results. While we typically think Read more …
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done some macro-marketing analysis and found a few overarching trends to help your content cut through the noise. For our Marketing Maven’s Guide to Facebook, for example, Read more …
