The latest edition of The CMO Survey from Duke University’s Fuqua School of Business is out! The biannual survey, which this year was conducted across a sample of 2,630 marketing execs, surfaces trends in the budgets and priorities of chief marketing officers at top U.S. firms. So what tectonic shifts are CMOs predicting? Here are 5 key takeaways that Read more …
In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards, you likely missed out on the flood of real-time marketing and online conversations spawned by the fanfare, fashions, and (controversial) results. While we typically think Read more …
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done some macro-marketing analysis and found a few overarching trends to help your content cut through the noise. For our Marketing Maven’s Guide to Facebook, for example, Read more …
The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI. The problem is, with a backwards-looking approach to ROI, marketers have no insight into what’s working and what isn’t. (More on that here.) This lag between Read more …
“Know your audience” is the Golden Rule of Marketing. And thankfully, we have the data to answer all pertinent questions about our audience. We know when, where, and how to reach them across any number of channels, and plenty of technologies to make content distribution seamless. But in the midst of the explosion of digital channels, marketers are still struggling with Read more …
