Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio
According to URL-shortening platform Bitly, the half life of a piece of content on social media is distressingly short. Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half life of a link on Twitter is just 2.8 hours! That means that in less than 3 hours, a typical link on Read more …
What do Steve Jobs, Frank Gehry, and Chris Rock have in common? According to best-selling author Peter Sims, these diverse luminaries (and many more) all have the same basic creative process. In his latest book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, Sims explains how creative geniuses across industries use small experiments to Read more …
If you see a drop in your Facebook Page Likes tomorrow, don’t panic. Starting March 12, 2015, Facebook will remove inactive Facebook accounts from Facebook Page audiences. These inactive accounts include “memorialized and voluntarily deactivated accounts.” The cleanup effort will continue over the course of the coming weeks, and Facebook warns that “Page admins should expect to Read more …
By all accounts, the content universe is expanding. Among the Fortune 500, brand activity across social media platforms has become nearly universal. By the end of 2014, 83% of the Fortune 500 had corporate Twitter accounts with a tweet in the past thirty days, up from 77% in 2013. Facebook usage among the Fortune 500 jumped 10 percentage Read more …
The latest edition of The CMO Survey from Duke University’s Fuqua School of Business is out! The biannual survey, which this year was conducted across a sample of 2,630 marketing execs, surfaces trends in the budgets and priorities of chief marketing officers at top U.S. firms. So what tectonic shifts are CMOs predicting? Here are 5 key takeaways that Read more …
