Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Global 500 2015 report, an annual ranking of the world’s most powerful and most valuable brands. This year’s rankings offered a few surprises and shakeups. While Ferrari held the top spot as the World’s Most Powerful Brand in 2014, this year’s winner Read more …
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to the series in 2012, Fifty Shades of Grey has sold more than 100 million copies worldwide. To put that into literary sensation perspective, Stieg Larson’s bestseller The Girl With The Read more …
The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI. The problem is, with a backwards-looking approach to ROI, marketers have no insight into what’s working and what isn’t. (More on that here.) This lag between Read more …
It’s that time of year again! Time to send bouquets of roses to that special someone. And for flower retailers like 1-800-Flowers, The Bouqs, FTD Flowers, and more, that means the rush is on to outperform competitors with winning marketing strategies. We used our competitive intelligence software to take a look at the content from some of Read more …
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what success looks like in your industry? The short answer is: you don’t. Take this example from the TrackMaven platform comparing retailers Nordstrom and Target on Twitter: Target has Read more …
