This September, the Content Marketing Institute (CMI) will roll out the orange carpet in Cleveland for the 5th annual Content Marketing World! In honor of the 5th year, CMI will be unveiling an impressive roster of Hollywood heavyweights to bring this year’s theme — “Bright Lights, Big Content” — to life. As a proud Platinum Sponsor for Read more …
As a new Product Maven at TrackMaven, I am excited to share an inside-look at our latest feature update, which provides new ways to track and filter the content that flows through our platform. The Activity Feed — which allows marketers to see all the content distributed across 13 digital channels in real time — is one Read more …
It’s been quite a year at TrackMaven. We now have hundreds of the world’s leading brands as customers, have moved offices, raised a Series A financing, tripled the size of the team, and launched lots of new features. Adding to a whirlwind year, today we’re announcing our $14M Series B financing. The equity and debt Read more …
As a marketing analytics company, we know one thing is clear: the digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead. Great content fuels every successful marketing organization. And while most marketers have embraced content marketing, simply Read more …
There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …
