Owned, Earned and Paid are three buckets that try to consolidate a marketer’s never ending channel list. These buckets contain social media, news and press, and the large component of online paid advertising.
There social ads, text ads, native ads, and this week’s word of the week — the display ad.
Here’s the definition for a Display Ad
A display ad is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers of the display ad can then click on the image with the promotion to then be taken to the corresponding landing page. Display ads function differently than text ads as they aren’t found in search results. They can be spotted through media sites or sites offering some type of display ad network. These ads can also feature interactive displays or some type of animation to engage the user. Retargeting or remarketing can also be used for display ads. For example, on e-commerce or shopping site a user may place something in his or her cart and then leave the site without purchasing. Display ads can then be used to show what that user placed in his or her cart to get them to complete the purchase that they left before.
Why does TrackMaven think a Display Ad is important?
Display ads can be a main component in a marketer’s paid advertising campaigns. Developing click-worthy images help directs a viewer to a landing page with relevant content about the brand or company. Display ads not only can increase brand awareness, but they can engage or re-engage visitors to your marketing in order to help filter the visitor into your funnel to become a lead.
We dove into how some paid ad insights in landing pages and the top traffic sources. Check out that post here!