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Posts tagged “content marketing paradox”

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Is Your Content Failing At The Creation Stage?

Posted by Kara Burney on March 6, 2015 in Content Marketing Strategy, Social Media Marketing

By all accounts, the content universe is expanding. Among the Fortune 500, brand activity across social media platforms has become nearly universal. By the end of 2014, 83% of the Fortune 500 had corporate Twitter accounts with a tweet in the past thirty days, up from 77% in 2013. Facebook usage among the Fortune 500 jumped 10 percentage Read more …

The Content Marketing Paradox

Posted by Kara Burney on February 19, 2015 in

Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences. But as it becomes easier to distribute content, more of that content is failing. According to new research Read more …

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