By all accounts, the content universe is expanding. Among the Fortune 500, brand activity across social media platforms has become nearly universal. By the end of 2014, 83% of the Fortune 500 had corporate Twitter accounts with a tweet in the past thirty days, up from 77% in 2013. Facebook usage among the Fortune 500 jumped 10 percentage Read more …
Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences. But as it becomes easier to distribute content, more of that content is failing. According to new research Read more …
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to the series in 2012, Fifty Shades of Grey has sold more than 100 million copies worldwide. To put that into literary sensation perspective, Stieg Larson’s bestseller The Girl With The Read more …
Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the U.S. in 2014. Using our platform’s content filtering tools, we analyzed the top-performing marketing content from a sampling of leading greeting card companies. With its Read more …
As the Operations Analyst Maven at TrackMaven, cultivating a creative and inspiring work environment for our team of Mavens is my top priority. The launch of TM Talks — a weekly speaker series hosted at TrackMaven HQ — is one exciting new initiative towards this goal. We believe our team should be full of Mavens: people who are Read more …
