John Stokes is a Customer Success Maven at TrackMaven, the Competitive Intelligence Platform for Digital Marketers. View his bio
If you want your content to be found on the Internet, search engine optimization (SEO) is vital. Why? Overall, online searches drive three times more traffic to content sites than social media platforms. And SEO doesn’t just affect website visitor volume — it’s also a highly efficient channel for inbound lead generation. According to HubSpot, SEO-sourced Read more …
In today’s changing digital landscape, nimble marketers embrace innovative new marketing opportunities to spur additional brand engagement and exposure. Instagram is one such platform with enormous potential for savvy digital marketers. For those needing to be convinced of Instagram’s potential, Forrester Research looked at the ratio of interactions to total followers for 2,500 brand posts across 7 major social networks. Read more …
