Joe Payne’s Keynote at the Competitive Summit was titled “So, you want to be the CEO? How the CMO gets noticed in a data driven world” and all of his points made perfect sense in this “data driven world.” But as marketers are we really using data, or as Joe put it are we the Read more …
Although I’m still a little thrown off because I wasn’t in DC all last week, I had a great experience in Boston last week at Hubspot’s Inbound. With over 5,300 marketers, I’m still trying to form everything I learned into comprehensive words to help TrackMaven’s marketing. And a small side note — If you get Read more …
Email will never die and neither will email marketing. In fact 77% of consumers told ExactTarget that they prefer to receive permission-based marketing communications through email and email ad revenue reached $156 million in 2012. Mind-blowing statistics and essentially showing marketers email is still a goldmine. So when MailChimp reported a few weeks ago that the Read more …
Today we have exciting news. At TrackMaven, we’re big believers in the power of people, specifically the power that marketers can have to shape companies and drive revenues. We met a kindred spirit in Joe Payne, the former CEO of Eloqua. At Eloqua, Joe built a company that was based on building an open, collaborative Read more …
At around 5 years old, I had a pretty firm understanding of how to ask things from my parents. I knew that my mom would immediately say yes for some things and a straight no for others; and vice versa for my dad. For instance, if I wanted some type of candy I knew my Read more …
