Posts tagged “Marketing”

3 Reasons Marketers Should Learn To Code

Posted by Jon on February 18, 2014 in Insights, Marketing

These days, marketers rely increasingly on web technologies to power their day-to-day activities. Aside from its strength as powering much of digital marketing today, the internet provides a plethora of tools to simplify and automate the parts of a marketer’s job that would otherwise be difficult or tedious. While for the average marketer just using these tools might be enough, the real competitive edge lies in understanding the technologies that underpin them. This is where coding comes in because even small amounts of familiarity with the languages that make the internet work can produce huge gains in productivity. It also can give a savvy marketer the ability to truly take advantage of the information at their fingertips. Read more …

Source for Your Marketing Questions: The Marketing Dictionary

Posted by Sabel Harris on February 17, 2014 in Announcements, Marketing

During the dark period where marketing was this nebulous thing to me and I had Google on my side, I had to sift through a few articles or blog posts to find the meaning of a simple definition like CTR. It was a little more time consuming than I wanted it to be and I longed for a resource to have right in front of me. As we were putting together the new website, Allen brought up the genius idea of having some sort of resource for marketers to go to to search for all the terms about marketing. And then…the Marketing Dictionary was born. (If I only had this when I first started). Read more …

It Doesn’t Take Sherlock Holmes To Plan Your Marketing Strategy

Posted by Chris Kilbourn on February 10, 2014 in Insights, Marketing

If Sherlock Holmes has taught us anything, it’s that the most obvious answers are usually right in front of us. And still, when it comes to online marketing, we find ourselves bogged down. We’re buried in data, overwhelmed with huge processes like “demand generation,” and are struggling to implement our conversion funnels in Google Analytics.
Everyone says marketing is easy, but here you are trying to market in an endless amount of marketing channels, becoming data-driven, real-time, and overall proactive before the next new thing hits. It can make you want to throw your hands in the air and quit. Read more …

Inbound Marketing

Posted by Drew Hollar on February 4, 2014 in

Inbound Marketing is a method of marketing with a goal of attracting potential customers to a company’s site. Instead of having to convince a lead to look at a business, inbound marketing focuses on creating useful material for that business’s desired customer so that anyone meeting its buyer persona criteria will be naturally attracted to Read more …

A Year of TrackMaven Marketing

Posted by Sabel Harris on January 30, 2014 in Marketing

On December 3rd, 2012, I was thrown into the deep end. It was my first day as TrackMaven’s Marketing Maven, employee number three and the first business hire. But, me saying that I was thrown into the deep end has zero negativity or malice behind it. Yet, boy did water get in some uncomfortable places because Read more …