In Hooked: How to Build Habit-Forming Products, author Nir Eyal explains that the future of the technology products we use will be built upon the habits we form. Over the past decade, many technologies have emerged that have touched hundreds of millions – if not billions – of people, including social networks like Facebook, Twitter, Instagram, Read more …
A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …
I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing. Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for Read more …
The end of the quarter is approaching. All the deals you’ve been chasing, all the months of meetings and follow-up have all led to this moment — getting a thumbs up or down from your buyer. As a sales professional, I know all too well the relationship-building it takes to really connect with your buyer Read more …
