If you have a business, you probably want people to find you, and you want the Internet to help. The good news is targeted keywords can do just that. Think about how we find almost everything these days. Unless you’re a Luddite, it generally starts with a search bar and a quick brainstorm about what it Read more …
If you’re like most people, the very mention of March Madness conjures a montage of athletic greatness and pandemonium-inducing buzzer beaters. But at its core, March Madness is all about branding. When else can brands engage with an audience that is hyper-motivated on social media, willingly donning branded merchandise, and engaging with content 24/7 with impunity, Read more …
If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by thinking about the questions you ask when someone is visiting from out of town. One of the first questions you generally ask when a guest Read more …
Mobile marketing is advertising that is specialized and optimized for mobile devices. Any marketing that is intended to reach consumers on personal mobile devices falls under the category of mobile marketing. Mobile marketing has evolved over time from SMS marketing, to MMS marketing, to app-based marketing. Why does TrackMaven think that Mobile Marketing is important? Read more …
Yesterday, I sat down with JP and Josh about what were some of the problems that the marketers they talk to face everyday. They both provided me with some context about some things that marketers want more of, but the top problem they both mentioned multiple times over was that marketers simply do not have enough time. I’ve looked over my own to-do list, metrics I need to keep track of every day, and other tasks I need to monitor. An immediate overwhelming sense takes over because there are just so many things to do. Ironically, I don’t have enough time to worry about the number of things that surround TrackMaven, so I just prioritize through tasks. Read more …
