KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming excessive in certain areas? Or most importantly which Read more …
With the death of Google Reader today, I thought it would be good to come up with another list of 10 sites every marketer should check daily (reasons still in a sentence or less). Hopefully you were able to transfer your daily reads in the least painful way as possible. Mostly though, without realizing it, Read more …
I began writing this post centering around the topic of Wimbledon and how to rally, volley and ace your calendar competitively. It really all started to fall into place that was until I started to realize that I’ve covered some ground already with the category of real-time marketing. I even almost finished the post about Read more …
I cannot think of any habits that I have currently, other than my caffiene addiction, which I’m in denial about the negativity to my health. It may be a little odd, but I vividly remember learning about habits during a pre-kindergarten lesson. They were describe as bad and frankly, in Pre-K unhygienic Granted, most children in Read more …
