At TrackMaven, we’re big believers in the power of people — specifically marketers — can have to shape companies and drive revenues. We met a kindred spirit in Joe Payne, the former CEO of Eloqua.
Joe Payne, Former CEO of Eloqua
At Eloqua, Joe built a company that was based on building an open, collaborative culture and helping marketers demonstrate and increase their impact on the business. He took that idea and eventually sold Eloqua to Oracle for nearly $1 Billion.
At TrackMaven, we know that marketing is in the early stages of a move to being real time. Over the next few years, marketers are going to better understand their market landscapes, how they are performing, and how they can improve their campaigns in the moment. We also believe that in order to build something truly great, you need to first build a team of only the best.
We’re proud to announce that Joe Payne has joined TrackMaven’s Board of Directors. There are few people that are more well-versed in marketing technology and the mechanics of SaaS companies. We’re excited to have him help us shape the future of real-time marketing intelligence.
If you’re curious to learn more about TrackMaven, check out our product tour and learn more about how big brands use TrackMaven to identify marketing opportunities, optimize content distribution, and track real-time progress.
PRESS RELEASE: TrackMaven, The Competitive Intelligence Platform For Digital Marketers, Adds Joe Payne, Former Eloqua CEO, To Board Of Directors
“There are few people who know marketing technology as well as Joe Payne, and we are ecstatic about adding him to our Board of Directors,” said TrackMaven founder, Allen Gannett.
TrackMaven, the competitive intelligence platform for digital marketers, empowers marketers with insight into what their competitors are doing across paid, owned, and earned sources, how they compare, and how they can improve. Since launching in late May, TrackMaven has generated an impressive list of customers ranging from Martha Stewart Living Omnimedia to La-Z-Boy Furniture.
“Every CMO needs TrackMaven. Marketers are under pressure to track, benchmark, and improve their marketing across an ever expanding number of channels in real-time. TrackMaven tells marketers what their competitors are doing and allows brands to improve their marketing in real-time,” said Joe Payne. “I am excited to work with Allen and his team as they pioneer this exciting market.”
Previously, Joe Payne served as the CEO and Chairman of Eloqua. In 2012, Eloqua IPO’d on the NASDAQ and was acquired in February of 2013 by Oracle for $957 million in cash.