Often times I’m asked how I produce so much content and honestly, I’m a little stumped as well because most of the time I feel like I’m running into more blockages than actually writing. I can listen to complaints all day long because I know exactly how hard it is to keep up the production of content as fast as the rate that buyers are consuming it.
Alas, it’s a problem many marketers face. While trying to find the best content to create, the other side is actually producing a great piece of content.
I did take a step back to figure out the best ways how to produce more content.
1. Strategy
Graph via Content Marketing Institute
Strategize about the content you are about to create and have a content strategy in place.
This usually goes without saying, yet it’s always forgotten because as a marketer it gets easy to get caught up in the mix of a million things at once.
For example, when you’re researching keywords, you can aim for a target of success that already exists and adds the potential benefit of positive SEO. Research the most common words your customers are searching for, look at social media posts that are gaining a lot of engagement, or look at what your competitors’ most effective piece of content to strategically decide what to produce. This strategy efficiently eliminates wasting time on pieces of content that won’t work in terms of shareability or virality. You won’t have to waste the added hours on trying to promote content that no one cares about, instead you can strategically produce more content that resonates with your audience.
2. Repurpose
Marketers forget how almost every sector of marketing is connected to each other and one of the most reoccurring connections is with content. These connections help show that content should always be repurposed or recycled.
No marketer has enough time to constantly produce individual unique pieces of content that are used once, shared and then tossed into oblivion — that would never happen. For example, with our Retweet Report I was able to create several pieces of content from it. Other blogs posts, a webinar, guest posts, and social media posts are all things I was then able to recycle from the report.
Think about a successful blog post you just did or even a tweet that was engaging. You can create even more content from those pieces, so you don’t have to dip into your creative bank to try to find even more pieces to make.
3. Just Do It
Grind it out and just write. When I hit a wall the first thing I do to start writing is to write. The sentences are mostly a stream of consciousness, a few expletives sprinkled in there, and other mixtures of things, but then other more clear thoughts start to pour down onto the page.
Writing is fits into the “mind over matter” scenario and the only thing stopping you from doing it is yourself. I open a fresh Google Doc or turn to a clean page in my moleskin to get started. There are tools like Draft as well. Opening up something with a clean slate helps more than you think, so just get going in typing, writing, or…however you can start to get the words out.
Writing isn’t as hard as you think it is…
Of course, there is an art to writing and forming a well-written sentence takes time. But, anything worth doing takes practice and you can’t create more content without practicing those things.
What is your best course of action that you take when you are trying to produce more content?