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Posts tagged “instagram”

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Why You Should Envy GoPro’s Instagram Strategy (And How You Can Emulate It)

GoPro’s versatile cameras have transformed our ability to capture awe-inspiring moments from the extreme to the mainstream. And with a treasure trove of user-generated content at the ready, GoPro has become a digital marketing powerhouse. @psycho_ward137 getting barreled on the North Shore. #Surf #Hawaii A photo posted by gopro (@gopro) on Dec 7, 2014 at 7:40pm PST By emphasizing Read more …

instagram tips

Instagram Has The Highest Engagement Ratio Of All Major Social Networks

In today’s changing digital landscape, nimble marketers embrace innovative new marketing opportunities to spur additional brand engagement and exposure. Instagram is one such platform with enormous potential for savvy digital marketers. For those needing to be convinced of Instagram’s potential, Forrester Research looked at the ratio of interactions to total followers for 2,500 brand posts across 7 major social networks. Read more …

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The Best Times to Post Cheat Sheet

Technology has increased our ability to distribute content on more channels with greater ease. But marketers’ ability to distribute content at scale comes with the greater necessity for an effective posting strategy. Over the past few years, we’ve produced a multitude of data-driven reports outlining the most effective content creation and distribution strategies for TWITTER, INSTAGRAM, FACEBOOK, blogs, and EMAIL. We’ve Read more …

fun_fact_blog

#FridayFunFact: If You Printed A Year’s Worth Of Instagram Photos, How High Would They Reach?

For this #FridayFunFact, we’re digging to the bottom of a questions that keeps marketers up at night: If you took every single photo uploaded to Instagram over the course of a year, printed them out and stacked them up, how high would they reach? Keep in mind how many #corgisofinstagram selfies there are out there… Okay, so Read more …

instagram tips

Challenging Conventional Wisdom on Instagram: The Bouqs and Adobe Case Study

When you think of brands leading on Instagram, you probably think of the large B2C leaders such as Nike and Starbucks. But as of May 2014, 34% of B2C companies had adopted Instagram, while 19% of B2B brands had already adopted the channel. These statistics indicate that Instagram is no longer a marketing channel employed by Read more …

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